PPC ads are an effective way to generate traffic to your website and increase revenue.
When done right, it can increase traffic, drive leads, and increase overall page views. While other forms of marketing may take months to pay off, you can typically set up a PPC account and start generating traffic right away.
The downside is that PPC requires specific expertise. And if you don’t do it right, you’ll be spending more to generate revenue than the amount you earn per sale.
Because of how hard it is, many businesses choose to outsource PPC marketing to an agency. These companies typically have the expertise you need to generate sales without overspending.
However, you still need to choose the right business to run your campaign. This article will help by listing the 14 best PPC agencies around.
What Makes a Good PPC Agency?
Choosing a PPC company is never easy. But you must get the decision right, as you’re going to trust the one you choose with a lot of time and money.
Here are some of the signs we think you should look out for:
- Proposal creation: Look for a company that offers to create a marketing proposal or plan for your business. This will provide clarity into how it will run your campaign, allowing you to make an informed decision about whether to take them on.
- Relevant experience: Not all PPC campaigns are the same. Ecommerce ads typically target buyers and then aim to get them to buy instantly. Meanwhile, B2B strategies are more about lead generation. Make sure the agency you choose has experience with brands similar to yours.
- Extra services: Some agencies offer services like multimedia creation and copywriting to help you create ads. They may also provide other types of marketing services. If there is something you need, make sure the agency offers it.
- Proven results: It’s impossible to know the exact results a PPC agency can bring to your brand, but looking at past results can at least give you an idea. Look for case studies, testimonials, and reviews on third-party websites.
What about Pricing?
Pricing is another major factor to consider when choosing a PPC agency. The total amount you pay consists of both the fee the agency charges to manage your ads and the cost of running the ads.
Most PPC companies either charge a management fee, a fee based on a percentage of ad spend, or a combination of both.
Percentage of Ad Spend is when the agency’s fee is a percentage of the amount you spend on ads—typically between 10% and 20%. For example, if the fee is 15% and you spend $3,000 on ads, the agency’s fee will be $450.
A management fee is when the agency charges a set amount for managing an account. This will typically rise if you increase ad spending. Sometimes the fee will start as a management fee and then turn into a percentage of ad spend fee once you hit a certain spending level.
Some agencies also charge a one-off setup fee. This is because the process of setting up an account can be labor-intensive. You pay this fee once at the start of your contract.
14 of the Best PPC Management Agencies Around
1. PPC Genius
PPC Genius is the sister brand of LinkBuilder. It’s the brand name we use to provide paid advertising services to the ambitious businesses we work with.
We have significant experience in this area, and we have delivered profitable pay-per-click campaigns to hundreds of clients. Our team consists of experts on all the leading PPC platforms, including:
- Google Ads
We also offer white-label PPC services. You hire us to manage the campaign and then present the results to clients as if they were your own.
We use a percentage of ad spend pricing model that is 15% for accounts with a monthly budget of less than $5,000 and 12% for accounts that spend more than $5,000.
What Makes PPC Genius Stand Out?
At PPC Genius, we limit our client base to just 20 accounts at any given time. This means each client gets a personal service. In comparison, some big agencies have hundreds of accounts which inevitably dilutes the service they offer.
We also currently have an offer where we will run the first month of your campaign for free. You pay for your ads, but there’s no cost towards account management.
KlientBoost is a performance marketing agency that offers trusted PPC services to large and small brands. These services include ongoing full-board PPC management, as well as audits, PPC setup, and consulting.
The agency has expertise in pretty much every channel you could want to run ads on, including:
And before you sign up, the company will create a complete PPC marketing plan that includes 17 different ideas for how you could generate results for your business.
What Makes KlientBoost Stand Out?
KlientBoost’s list of past clients speaks for itself. The company has provided results for Airbnb, Stanford Graduate School of Business, and Mavenlink.
The brand also publishes many testimonials and case studies online so you can see exactly how it achieved its results. Case studies aren’t always representative of an agency’s overall service, but when a company has as many as KlientBoost do, it’s a very good sign.
Another thing we like about KlientBoost is that it doesn’t only offer PPC services. This means it’s easy to add other channels to your marketing strategy as your business grows. It’s like having access to a full marketing team that you can use to generate sales.
Notable Project: Increasing NPR’s Conversion Volume by 1,485%
KlientBoost worked with National Public Radio (NPR) to increase the conversion volume of their corporate sponsorship ads.
Within two weeks the company nearly doubled the conversion rate, decreased the cost per conversion by 21%, and increased conversion volume by 1,485%. This led to NPR hitting its three-month conversion goal in just two weeks.
WebFX is a PPC agency that runs campaigns for brands like Verizon, Subway, and Hilton Hotels and Resorts. It has a team with over 300 experts in various types of PPC campaigns.
WebFX says it has a 91% retention rate, which suggests they have a lot of happy clients. And their website has over 785 testimonials. These aren’t guarantees that the company will produce results for you, but they sure are good signs.
WebFX also claims to have generated over $2 billion in revenue for its clients since it was founded in 1995. This shows the brand has a ton of experience.
The company offers services on all the platforms you’d expect, including:
WebFX’s cheapest pricing plan has a $750 setup fee plus management fees of $500 or 15% of ad spend, depending on which is higher.
What Makes WebFX Stand Out
WebFX stands out due to its size and its proven processes.
This starts with a free proposal that highlights how the company can help you grow your brand. If you decide to hire WebFX you’ll get a dedicated account manager, reporting, and access to experts in multiple fields such as design and campaign development.
WebFX also offers digital marketing services such as SEO, content marketing, and web design.
Notable Project: 348% YoY Increase in Black Friday Revenue for Furbo
WebFX worked with dog camera company Furbo to increase sales and visibility during the busy Black Friday shopping period.
The campaign resulted in a 348% increase in revenue, with a 76% higher return on ad spend and a 54% lower cost per acquisition compared to the previous year.
SmartSites is an award-winning digital marketing agency that offers PPC advertising services alongside SEO and website design.
The agency mainly works with SMEs and the company has over 100 testimonials that showcase its expertise in this area.
Smartsites offers services on all the main paid advertising platforms, including Google and Facebook. And it has a team of 100 professionals.
What Makes SmartSites Stand Out
SmartSites stands out because it offers local PPC services. This expertise is useful for businesses that operate in limited areas and need their ads to show in this region.
Regional companies often use this type of advertising to ensure they appear in the search results when relevant people need them most.
Local PPC can be very cost-effective, as you often face less competition than you would for national keywords.
Notable Project: 300% Conversion Increase for Allied Glass and Mirror
Shower door company Allied Glass and Mirror had a problem: its PPC ads were generating a lot of inquiries for services it didn’t offer.
The company hired SmartSites to fix this issue. The PPC management agency tightened the company’s targeting to stop them from wasting money on the wrong leads. This resulted in both a 300% increase in conversions and a 16% decrease in cost per click.
5. Directive Consulting
Directive Consulting is a PPC agency that specializes in managing ad campaigns for software firms. It has worked with over 200 software companies, including Cisco, Sumo Logic, and Zoom Info.
The company offers paid advertising services on both search engines and social media. It also offers Search Engine Optimization and broader digital marketing strategy services.
The company has plenty of case studies showing how it has helped clients. And it has a 4.8 out of five star rating from 51 reviews on Clutch.
Why Directive Consulting Stands Out
SaaS and software businesses require a different type of PPC in comparison to other business types such as e-commerce companies. It’s more likely to involve attracting leads than it is converting sales.
And while agencies can be good at both types of advertising, Directive Consulting’s expertise in software is attractive to people in the Saas and software industry.
The company also runs a community to help SaaS businesses with their digital marketing, including PPC. Directive Consulting’s experts are on hand to answer questions, and anyone can join the group for free.
The community is a good way to decide whether you like what Directive is about and learn more about SaaS digital marketing.
Notable Project: 147% Increase in Monthly Paid Leads for Aegis Software
Aegis Software hired Directive Consulting to improve results on an existing PPC and SEO campaign. Directive Consulting was able to reduce cost per acquisition by 147%, increase monthly paid leads by 147% and increase overall conversions by 147%.
6. Lyfe Marketing
|Lyfe Marketing Key Points|
|✔️ Specializes in social media✔️ Managed over 1,000 accounts✔️ Offers search and email marketing ✔️ Free business proposal|
Lyfe Marketing is a social media marketing agency that offers paid ad services alongside its regular social media account management services.
You can choose from services that will show your ads on:
It also offers search engine and email marketing—not bad for a company that claims to specialize in social.
The company charges a $650 per month management fee for its “Good Plan” which is suitable for businesses that spend between $500 and $3,599. This fee can rise if you want to advertise on multiple channels.
You can contact the company for a free proposal to discover how they can help your business.
Why Lyfe Marketing Stands Out
Lyfe Marketing stands out due to its social media expertise. The company claims to have managed over 1,000 accounts and delivered over six million leads to clients.
And it also offers PPC services for search engines, so you aren’t limited to social channels once you sign up.
The company works with all kinds of businesses, from small local firms to larger brands like Hilton and Domino’s.
Notable Projects: My LaLa Leggings
Lyfe Marketing helped My LaLa Leggings generate 478 new purchases via social media ads. The company used interest targeting and retargeting strategies to generate the sales. The campaign resulted in a per purchase cost of just $3.65.
7. Thrive Agency
Thrive Agency is a digital marketing agency that offers search and PPC services. It was founded in 2005 and has offices throughout the U.S. Its large size means it can offer clients expert guidance and scalable solutions for PPC campaigns.
The agency provides search, display, and social media services for all the main paid platforms like Facebook, LinkedIn, and Twitter. It also helps you with advertising on Amazon, YouTube, and even Gmail.
It also works with a range of businesses across multiple industries and has helped ecommerce stores and professional services.
What Makes Thrive Stand Out?
Thrive Agency’s range of services is a major highlight. As well as PPC, it can help you with pretty much every aspect of digital marketing.
Thrive Agency offers:
- Web design
- Reputation management
- Content writing
- Email marketing
- Photography and video
This is great if you want a single digital marketing agency to manage your entire strategy. Or you can choose just one or two services to complement the work your team is doing.
Notable Projects: Decreasing Seismic’s Advertising Cost of Sale by 28%
Thrive Agency worked with Seismic Audio to increase its sales volume by almost 3,500 sales in a three-month period. This came through a mixture of SEO and paid advertising on Amazon.
The company was also able to generate purchases on low-performing products that had previously not produced any sales.
BlueCorona is a digital marketing firm specializing in running ads for home services businesses like electricians, builders, remodelers, and plumbers.
Its paid advertising services focus on search engines. Paid advertising on search engines ensures that your company shows up in the search results at the exact moment they are searching for a service like yours.
BlueCorona also has the expertise to run paid campaigns on social media and YouTube.
The company doesn’t display pricing online, but you can get in touch for a free PPC analysis to see how it can improve your campaign’s performance.
What Makes BlueCorona Stand Out
We’ve already mentioned that BlueCorona specializes in-home services businesses. And if your company fits this description, then we think it is a natural fit.
A specific service that makes BlueCorona stand out is that it manages advertising on Nextdoor.
This is a neighborhood app that provides small social networks for local neighborhoods. It can be an effective place for service providers to advertise, as you know that everyone who sees your ad is a potential customer.
The agency tailors its service in other ways to ensure it meets the needs of local service providers.
- It doesn’t use long-term contracts.
- It will take care of all your ad creatives such as images and copy.
- You get monthly reports that clearly show what your budget was spent on and the results it generated.
Notable Projects: 252% Increase in PPC Leads for Blind and Sons
After years of inconsistent results with other agencies, Blind and Sons finally found digital marketing success with BlueCorona.
The company produced a 252% increase in leads from PPC and an overall 194% increase in leads from digital marketing services.
HigherVisibility is a digital marketing agency that focuses on conversions over traffic. It offers PPC, social media, link building, web design and SEO services.
The business has been around since 2009, and in 2020 it won the agency of the year award from Search Engine Land.
HigherVisibility works with a large variety of companies, from small businesses to Fortune 1000 companies. It also has plenty of positive reviews and testimonials on its website and on third-party platforms.
While it’s a relatively large agency, each client gets a dedicated account manager.
What Makes HigherVisibility Stand Out?
One thing we like about HigherVisibility is that they will work with you to choose the best landing pages for your campaign.
And if your website doesn’t already have a suitable one, they’ll help you optimize an existing page or create a new one.
The company also takes care of ad creation and reporting, so you really don’t have to do anything other than checking the reports when they come in.
You can find out more about what HigherVisibility can do for your website by scheduling a consultation.
Notable Projects: Caliber Collision Generate a 323% ROAS Improvement
Repair company Caliber Collision needed help increasing visibility in multiple markets while keeping the campaigns profitable.
Over twelve months, HigherVisibility generated a year-on-year 323% increase in return on ad spend (ROAS), a 78.69% cost per lead improvement, and a 79.66% cost per click improvement.
10. Logical Position
Logical Position is a large paid advertising agency with over 8,000 clients in many industries. It works across most paid platforms and helps with everything from lead generation to ecommerce sales.
Logical Position has offices in Oregon, Illinois, Nevada, Texas, North Carolina, Colorado, and Arizona. This is helpful when it comes to serving businesses in these areas.
The company has a ton of experience. Since it first opened its doors in January 2010, it has created 452 billion ads resulting in 111 million conversions.
What Makes Logical Position Stand Out?
Despite being a large company, Logical Position offers very specialized services. This makes it easy to choose one that matches your needs.
For example, its ecommerce solution is tailored to the needs of online sellers. People who work on these accounts have expertise in platforms that can generate online sales like Google Shopping Ads.
Logical Position clients can sign a three, six, or twelve-month contract. They charge an account setup fee as well as a management fee that depends on ad spend.
Notable Project: Helping Holland Bulb Increase Google Ad Revenue by 92%
Logical Position helped bulb, seed, and herb kit seller Holland Bulb Farm increase Google revenue by 92%. They also generated $557,000 in nine months on Microsoft Ads and generated a 400% increase in ROAS across all paid advertising.
In the four years the two companies worked together, Logical Position helped double Holland Bulb Farms’ revenue every year.
11. AdVenture Media
AdVenture is a digital marketing agency that manages accounts for over 500 companies, including many mid-to-large businesses.
Their clients include companies in ecommerce, B2B, consumer goods, and professional services. And they work with well-known brands such as Sennheiser, Forbes, and Harley Davidson.
The company offers services such as PPC management, conversion rate optimization, and Google Shopping campaigns. It also has expertise in Facebook and Instagram ads.
What Makes AdVenture Stand Out?
Unlike many other PPC agencies, AdVenture offers training for in-house marketing teams and PPC consulting services.
If you choose this service, experts from the brand will come to your office and teach your existing team all they know about PPC, including using Google Analytics, Adwords, and landing page optimization.
These courses are given at a schedule that suits your business and you can customize the training topics. They also offer online courses that teams can use to upgrade their skills.
This is a useful service if you already have an in-house marketing team but lack specific skills in paid ads. This is surprisingly common, as many marketing degrees and qualifications don’t focus on the specifics of paid online advertising.
Another option is to hire a consultant to guide your in-house team in PPC best practices and help them reach success in their campaigns.
Pricing depends on the service you choose. Five hours of consulting starts at $1,500 while in-house training starts at $10,000.
Notable Project: Generating a 20% Increase in Subscribers for Forbes
AdVenture worked with Forbes Magazine to increase paid subscribers 20% year-on-year. They also generated a 102% increase in PPC traffic.
12. The Social Sheperd
The Social Sheperd is a digital marketing agency that offers PPC and social media marketing services. The company is based in the UK, and it recently won an award for best paid social campaign at the Biddable Media Awards.
It provides services on:
- Google Shopping and Search
The company doesn’t advertise its prices online, but you can get in touch to find out more.
What Makes The Social Sheperd Stand Out?
The Social Sheperd stands out because of its creative focus and expertise in ad design.
While many agencies are skilled at technical elements like bidding and campaign management, ad design and creation require a different skill set.
The Social Shepherd’s team of videographers and graphic designers create unique and powerful content that stands out on social media platforms.
Notable Project: 598% YoY Revenue Increase for Love Leggings
The Social Sheperd helped ecommerce store Love Leggings increase revenue by 598% year on year.
The company already had paid media accounts, so The Social Sheperd optimized creative assets and removed ones that weren’t performing. The team then expanded the campaigns to new platforms that they expected would provide results.
|JumpFly Key Points|
|✔️ In operation since 2003✔️ Advertise on all major platforms✔️ Marketing dashboard for clients✔️ Created over 100,000 ads|
JumpFly is a mid-sized agency with a team of 50 digital marketing experts that has been offering services since 2003.
It offers expert solutions on most popular platforms, including Google, Microsoft, Facebook, and Amazon. And it works with ecommerce businesses, local services, and more.
In this time, it has created over 100,000 ads and managed over $5 million in monthly accounts.
What Makes JumpFly Stand Out?
JumpFly recently introduced its own digital marketing dashboard for clients. This in-house technology replaces monthly reports, allowing all clients to access real-time data about advertising performance.
And they can see data from multiple platforms within the single dashboard. Clients no longer have to switch between platforms to see results on each one.
Notable Project: Video Ads result in 8x ROAS for Jura
Coffee machine seller Jura created several video ads in 2019 but struggled to generate a return on these assets.
At the start of 2020, the company hired JumpFly to take over its PPC campaigns. In 12 months these ads were viewed 1.3 million times, generating over $180,000 revenue at an 8:1 ROAS.
You won’t be surprised to hear that SEO.com offers SEO services. But they also offer a variety of digital marketing services, including web design, PPC ads, email marketing, and content marketing.
Paid ad services include both search engine and social ads, as well as custom packages that use both.
The company has managed accounts for multiple brands such as Dell, H&R Block, and Experian.
SEO.com charges a management fee based on the total ad spend. Plans start at $500 per month for up to $3,300 in ad spend.
What Makes SEO.com Stand Out?
SEO.com stands out due to its focus on how SEO and paid ads can work together to produce results. While they are different strategies, both organic and paid search have a lot in common, and understanding both fields can lead to the most effective results.
For example, you may rank number one for a particular keyword in organic search and have good conversion rates. But if Google shows a lot of ads for this term, you have the opportunity to get even more conversions by using PPC.
Key to this type of insight is ensuring that organic search and paid teams are able to collaborate and share data. And that’s what you can get if you hire SEO.com to manage both SEO and paid ads.
Notable Project: Dell
SEO.com worked with computer manufacturer Dell to organize its keyword positioning so that search results for the brand would be targeted towards localized searches in different countries. This project resulted in a 46% increase in organic traffic.
Now Choose the Best PPC Management Service for Your Needs
That was our extensive list of some of the best PPC companies around. Now it’s just a case of choosing the best one for your business’s needs.
Be sure to consider the factors covered and look for a company that:
- Has experience with businesses and industries similar to yours
- Offers all the services you need
- Will create a proposal
- Offers a pricing plan that suits your needs
|Or Speak to PPC Genius|
|Speak to PPC Genius to find out how we can help with your campaign. We’ll provide a free proposal and run the first month of your campaign without charging a management fee. Get in touch to find out more.|