“I founded PPC Genius after seeing a gap in the market for honest, but highly creative PPC services.
After trying to source highly skilled PPC experts at a fair price, I became certain that many freelancers were using outdated techniques, and being quite careless with our budget in an attempt to increase their own earnings.
I went through a very intensive period of learning from the best and brightest minds out there in Google Adwords marketing and Facebook advertising, and built a system that could be used to replicate incredible results for any PPC campaign.
We now serve a number of clients in a variety of challenging fields, but primarily all ambitious brands who want to grow and scale their leads and customer count. We prefer to work with clients who are ready to scale and have the systems in place to do so.
Some of the major agencies out there are charging clients a very high cost per month for mediocre work, and don’t realize that most small businesses are working on stringent budgets, looking to absolutely maximise their conversion rates and ad-spend efficiency. That’s something we’re very in-tune with at PPC Genius.”
Stewart Dunlop – Founder
Each and every one of our campaigns succeeds because of our incredible attention to detail.
1. Research 🧠
We carefully analyze your company to figure out exactly what motivates your customers.
- What are they searching to find your services?
- Which keywords and interests are converting?
- Are there any top-performing competitors whose strategies we can look to reverse engineer?
2. Strategy 💡
Our team carefully decides on a comprehensive strategy, utilizing your advertising budget in the most efficient manner possible, whilst ensuring that different platforms compliment one another.
This includes bringing our creative team into the fold to build out any creative designs, funnels and copywriting that we wish to deploy across the campaign.
3. Execution 🚀
Once we’ve set up all of our campaigns to perfection and your business is ready to capture leads, we hit the green button.
From that moment onwards, our account managers carefully analyze each campaign, and examine which split-test campaigns are performing best in order to ensure that you’re getting the best possible cost per conversion on your ad spend.
After that, we’ll keep tinkering with campaigns, and making sure that creatives and messaging stay fresh.